Preciosa
Preciosa Lighting is expanding its activities in the US market
The new company, called Preciosa USA, will be based in Yonkers, NY. Preciosa USA will introduce the new collection in the January Dallas Market. The collection was designed to suit perfectly US customers´ needs.
"We have decided to completely change the sales strategy for the residential lighting fixtures segment in North America" said Petra machackova, who is responsible for residential lighting development. "We want to be closer to our customers in order to better serve their expectations. We felt that we needed to better control the sales and marketing function so as to distribute our products more effectively. We look forward to serving our customers through a closer relationship that comes from having a local presence."
The company will be managed by Peter Sanford and Michael Beer. Peter, formerly the president of Weiss and Beiheller will be responsible for the operations, while Michael Beer, formerly affiliated with Schonbek Worldwide Lighting will handle Marketing and Product Development. petra, the International sales manager for retails sales said "the combination of our strong staff and our past experiences in the US market will enable us to provide our customers with a winning formula to ensure sales and customer satisfaction."
The quality of PRECIOSA´ s products is recognized and appreciated by customers all over the world. Apart from large turnkey projects for public buildings, palaces, and upscale homes, its retail decorative residential lighting fixtures are also gaining in reputation. Thanks to its partnership with Weiss and Biheller, PRECIOSA is now able to directly offer its products to US retailers at a more affordable price.
The website enLIGHTenment published an article about Preciosa USA company.
Information about the Interantional Lighting Market can you get at http://www.dallasmarketcenter.com/markets/overview/lighting/.
PRECIOSA USA website will be available soon.