Preciosa

The vision of crystal beauty and pure elegance is woven in at the retail level as well.  Supported by point-of-sale material, the main focus of Preciosa’s retail image and international brand recognition is based on centuries of tradition and craftsmanship, and focuses on crystal’s most alluring properties: pure, clean lines, natural beauty, and sparkling elegance. 

Preciosa’s retail concept consists of a similarly simple, streamlined and elegant system that is flexible and sizeable, allowing the retailer to customize and adapt to their  desired investment level.

The three options are:
- Display Corner
- Shop-in-shop
- Preciosa Retail Location

Czech Republic - Prague,  July 2007	Czech Republic - Prague,  September 2007	Czech Republic - Karlovy Vary, September 2007

China - Shanghai,  October 2006	China -Shanghai, March 2007	China - Shanghai,  December 2007	China - Shanghai,  July 2008

Moldávie	Austria - Vienna, May 2008	Romania - Iasi, October 2008	Greece - Athens, February 2008

Spain - Oviedo, September 2008	Geece- Rafina, June 2009

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